Richard Florida’s book ‘The Rise of the Creative Class’ has been one of my favorite books for awhile. His basic ‘big idea’ was seeing that as companies are more and more freed from prior constrains of locating near a physical resource or a transportation hub the nature of place, jobs and wealth generation changes. Ecomomic growth is no longer simply a question of attracting a few big employers to your town. It’s about attracting economically creative people, who then attract companies who want to employ them, who then attract still more people.
I’m oversimlifying of course, but I was excited to post here, because Richard Florida’s consultancy Catalytix has done a write-up on Montreal and how well it’s doing!
He gave a nice talk too about his book at a conference recently if you want to have a listen.